Post by account_disabled on Mar 10, 2024 22:00:48 GMT -6
An employee testimonial is a message written by an employee about their experience at the company. Although they can address various topics, the most common are usually: Personal views Positions and responsibilities company culture Daily Homeworks recommendations Professional growth However, testimonials are more than an employee's opinion. They are social proof of a brand's reputation and help a company achieve important goals. A company can use a good testimonial to: Get an edge over the competition to hire the best candidates Create brand awareness and generate interaction on social networks Strengthen the company website or careers page Set job expectations for new candidates Highlight company culture Why employee testimonials are essential for employer branding Although employee testimonials may seem like little more than a simple way to enrich your company's careers page, they are incredibly valuable to HR teams in many different ways. Benefits Summary They cultivate trust Candidates can hear first-hand what their peers think about your company's reputation , giving you an advantage over competing brands. T
hey reduce turnover Testimonials give candidates a firsthand look at life at your company, so they know what to expect, which reduces turnover. Increase brand awareness and interaction Testimonial images and videos are easily shared and viewed on social media, increasing your presence among potential candidates. First, employee testimonials help HR teams gain an edge over the Bahamas Mobile Number List competition by cultivating trust in your brand. Since unemployment is incredibly low (just 3.5%), there is a lot of competition among companies to attract top talent and show them that there are opportunities for growth beyond their current position. Fuente But candidates don't always believe every claim made in job postings or recruiting marketing emails they receive. The best candidates are skeptical about whether a position offers what they are looking for (such as a positive culture , job security, a healthy work-life balance, and attention to well-being). So to alleviate that skepticism, they investigate the company's reputation. Consider that 97% of employees who want to change jobs research the reputation of a potential employer, and 55% of them abandon their application if they find negative reviews.
However, these testimonials must be authentic: real employees sharing real experiences. The less a brand appears to have fabricated the testimonial, the more persuasive and credible it will be.[3] HR teams can foster a trustworthy brand reputation by cultivating great employee testimonials. As a result, they gain an advantage over competing brands. Second, testimonials help reduce employee turnover by setting expectations for potential candidates. With testimonials, candidates have the opportunity to get to know your company and its work environment before taking the position. This helps avoid unpleasant surprises, which lead to premature layoffs or resignations and, consequently, higher employee turnover . Additionally, testimonials, such as “a day with me” videos, show what candidates can expect from the position and limit surprises about the weight of their responsibilities. This reduces unexpected overwork or burnout by ensuring that candidates who apply can handle the workload they commit to. In fact, companies with a strong employer brand reduce their turnover by 28%[4]. Lastly, you can post employee testimonials on social media to increase brand awareness and engagement.
hey reduce turnover Testimonials give candidates a firsthand look at life at your company, so they know what to expect, which reduces turnover. Increase brand awareness and interaction Testimonial images and videos are easily shared and viewed on social media, increasing your presence among potential candidates. First, employee testimonials help HR teams gain an edge over the Bahamas Mobile Number List competition by cultivating trust in your brand. Since unemployment is incredibly low (just 3.5%), there is a lot of competition among companies to attract top talent and show them that there are opportunities for growth beyond their current position. Fuente But candidates don't always believe every claim made in job postings or recruiting marketing emails they receive. The best candidates are skeptical about whether a position offers what they are looking for (such as a positive culture , job security, a healthy work-life balance, and attention to well-being). So to alleviate that skepticism, they investigate the company's reputation. Consider that 97% of employees who want to change jobs research the reputation of a potential employer, and 55% of them abandon their application if they find negative reviews.
However, these testimonials must be authentic: real employees sharing real experiences. The less a brand appears to have fabricated the testimonial, the more persuasive and credible it will be.[3] HR teams can foster a trustworthy brand reputation by cultivating great employee testimonials. As a result, they gain an advantage over competing brands. Second, testimonials help reduce employee turnover by setting expectations for potential candidates. With testimonials, candidates have the opportunity to get to know your company and its work environment before taking the position. This helps avoid unpleasant surprises, which lead to premature layoffs or resignations and, consequently, higher employee turnover . Additionally, testimonials, such as “a day with me” videos, show what candidates can expect from the position and limit surprises about the weight of their responsibilities. This reduces unexpected overwork or burnout by ensuring that candidates who apply can handle the workload they commit to. In fact, companies with a strong employer brand reduce their turnover by 28%[4]. Lastly, you can post employee testimonials on social media to increase brand awareness and engagement.